Mighty Corporation Tips to Success

The Philippine tobacco industry is not a place for companies who lack strategy and a competitive drive. Many have tried, many have failed. Mostly due to family or financial problems.

Today, the Philippine tobacco industry amass up to P150 Billion per year. It serves as the top source of national government taxes for Philhealth, education and other social services.  However, only a few companies are part of the industry’s success and only a few enjoys its perks and privileges.

One of these firm companies is Mighty Corp, the country’s oldest Filipino-owned cigarette manufacturer. The company has been rising in the local market, increasing its market share from 3 percent in 2012 to nearly 20 percent in 2013.

So what made Mighty Corp. the cigarette-manufacturer monster it is today? The company finally shares the secrets behind their overflowing success.

  1. Anticipate future trends and adjust. Wongchuking said that when he was an assistant sales manager of their company from 1983 to 1985, he noticed the changing fashion in local smoking, as well as how the new tax system was killing the local cigarette segment. So the company decided to adjust to these factors. They developed Virginia-tobacco type cigarettes in 1985,and changed the company and brand name to “Mighty.”
  1. Preservation is basically harmony. Wongchuking stated that a little harmony between the families in a family business wouldn’t hurt. “If you have family harmony and you can work well together with family members and other people.”
  1. Succession should be based on meritocracy. Selecting the successor should be based on who is the most qualified. Same with the selection of executives and managers.
  1. Perseverance. Wongchuking stated that perseverance and a high-degree of patience is needed to attain success. “There should be a high degree of patience and perseverance. It is like courting a girl, a lot of patience is required.”
  1. Faith. As a devotee of Our Lady of Piat, the Virgin Mary shrine in Cagayan province, Wongchuking said that faith is needed in order to run a company with a proper mindset. “Faith is important to business or the profession, because faith gives you spiritual development and direction. Meaning, faith keeps you cool all the time, whatever happens to our business, profession or life.”

  2. People. Wongchuking praises the people behind Mighty Corp.’s success, which he describes as “very prudent and very dedicated.” He touched on the importance of taking care of your people in order to strengthen teamwork.

  3. Filial piety. The Wongchuking family believes in total obedience to parents and family elders. Alex Wongchuking said that one factor behind the company’s success is their firm belief in their 87-year-old mother, Nelia Dy Wongchuking.
  4. Hard work. Alex said that there is no substitute for hard work. According to him, he and his siblings go beyond the normal eight-hour shift per day. Even spending their weekends on work.

  5. Innovation. The company always seek to innovate. They modernized their manufacturing equipment for improved quality and increased yield production. Their father also bought a bigger factory in Malolos, Bulacan.

  6. Philanthropy. The company has always given something to the people as a way of remembering their hardworking, simple-living father, Wong Chu King. Their patriarch had no chance to finish high school or college. As a way of honoring him, the company’s foundation supports educational scholarships for three sets of beneficiaries: the kids of company employees, the kids of non-employees who are deserving students and need help, and also for children of rural tobacco farmers who want to study agriculture in college.
  1. Humility. Alex believes that humility is one factor to achieve success. “There should be an element of self-denial,” he said.
  2. Focus. He also believes on the importance of “concentrating on your core business.”

  3. Have only one family. Alex believes that being loyal and faithful to your spouse is also a factor to achieving success. “Having only one family is crucial for genuine success, because if one has too many families, that is a sure recipe for chaos and for nonstop family quarrels, “he said.

  4. Destiny. Alex explains his take on “destiny.” He responded, “Destiny is key to success, just like in the Bible. When God called Jeremiah to become a prophet, he said ‘No, I’m a shy person.’ But God said to him, ‘Before you were born, you were already destined to become a prophet.’ It became true, Jeremiah became a good prophet, naging madaldal (he became eloquent). Read the Bible, Jeremiah Chapter 1:4.”

 

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Mighty Corporation Reveal Secrets to Success

The country’s oldest Filipino-owned cigarette manufacturer is here to share their secrets to achieving success.

Having their market share increase from 3 percent in 2012 to 20 percent in 2013, the company quickly emerged as one of the top players in the local tobacco industry.

The company spills 14 of their secrets to inspire and guide people who are looking to start their own business or company.

  1. Anticipate future trends and adjust.
  2. Preservation is basically harmony.
  3. Succession should be based on meritocracy.
  4. Perseverance.
  5. Faith.
  6. People.
  7. Filial piety.
  8. Hard work.
  9. Innovation.
  10. Philanthropy.
  11. Humility.
  12. Focus.
  13. Have only one family.
  14. Destiny.

As you can see, rather than giving concrete ways or formulas to achieve success. Alex Wongchuking shares what a successful mindset should contain.

The person looking to achieve success should learn to adjust to different environments. Anticipating future trends will help you guide your company well and be prepared for other factors that might come in. He should also look to work hard and never lose patience since success can’t be rushed. Perseverance helps you achieve your goal faster while innovation distinguishes you from the others. Finally, focusing on your goal and how you can improve your practices will be a big factor towards achieving success. Not only will it help you and your company grow, but it will also teach you to manage your time and efforts efficiently.

To complement the proper mindset, cleansing your soul and having the proper attitude towards work and other aspects of the company should also be looked into. The person seeking to achieve success should learn how to put their family first and find harmony in it. He should also put faith in his beliefs. Also, believing in destiny to some extent wouldn’t hurt. Lastly, showing some humility and giving back to the people should be practiced. This is not to expect something in return, but to give gratitude for all the blessings that enter your life.

These practices shared by Alex Wongchuking are only some ways you can use to start achieving success. You can also develop your own ways to achieve success.

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Mighty Corps’ Secrets to Success

Many people strive for success yet they don’t know where to start. Many people aim high yet they don’t know how to get there. Luckily, one of the most successful companies in the local tobacco industry is here to give those people the ways and practices of a successful company.

Mighty Corp. has been part of the local tobacco industry for a very long time. It is labeled as one of the oldest Filipino-owned cigarette manufacturer and has been known for its steady climb towards the top of the ladder known as the tobacco industry. The company has increased its market share from 3 percent in 2012 to 20 percent in 2013.

So how did they do it?

In an interview with The Philippine Star, Alex Wongchuking, President of Mighty Corp., shares his secrets towards the company’s overflowing success.

The Mindset

Alex shares practical ways and mindsets that a person seeking success should have. One of these is anticipate future trends and adjust. When he was an assistant sales manager of their company from 1983 to 1985, he noticed changing fashion in local smoking, as well as how the new tax system was killing the local cigarette segment. So the company decided to adjust and adapt. They developed Virginia-tobacco type cigarettes in 1985, and changed the company and brand name to “Mighty.”

Next is perseverance. Alex shared attaining success is much like courting a woman, you need a high-degree of patience and perseverance.

“There should be a high degree of patience and perseverance. It is like courting a girl, a lot of patience is required.”

There is no substitute for hard work. In his interview, he said that he and his siblings go beyond the eight-hour-per-day shift. Even going as far as to working every Saturdays and Sundays.

Next is innovation. The company always seek to innovate and develop new ways to improve the quality of their product. One of these is by modernizing their manufacturing equipment for improved quality and increased yield production.

Last is focus. Alex believes that maintaining a high degree of focus is another factor in achieving success.

The Attitude

Alex also shared the proper attitude a successful man has or should have. One of these is preservation. It is important to preserve harmony within your family, especially when it’s a family business.

“If you have family harmony and you can work well together with family members and other people.”

He also shared the ways of determining the successor. He touched on how the selection of the successor should be the one who is most qualified. Even the selection of other choices like executives and managers should be based on merits.

Another key factor is faith. As a devotee of Our Lady of Piat, the Virgin Mary shrine in Cagayan province, Wongchuking said that faith is needed in order to run a company with a proper mindset.

“Faith is important to business or the profession, because faith gives you spiritual development and direction. Meaning, faith keeps you cool all the time, whatever happens to our business, profession or life.”

Alex also said that treating your people right will help establish a stronger bond and will strengthen teamwork.

A specific practice that the Wongchuking family does is filial piety. This is total obedience to parents and family elders. Aside from their patriarch, the company puts their trust on the guidance of their 87-year-old mother, Nelia Dy Wongchuking.

Next is Philanthropy. Since the family’s patriarch had no chance to finish high school and college, the company honors his memory by supporting educational scholarships for three sets of beneficiaries: the kids of company employees, the kids of non-employees who are deserving students and need help, and also for children of rural tobacco farmers who want to study agriculture in college.

He also believes in humility.  “There should be an element of self-denial,” he said.

He also stated that being loyal and faithful to your spouse is another factor to achieve success.

“Having only one family is crucial for genuine success, because if one has too many families, that is a sure recipe for chaos and for nonstop family quarrels, “he said.

When asked about “destiny”, Alex responded, “Destiny is key to success, just like in the Bible. When God called Jeremiah to become a prophet, he said ‘No, I’m a shy person.’ But God said to him, ‘Before you were born, you were already destined to become a prophet.’ It became true, Jeremiah became a good prophet, naging madaldal (he became eloquent). Read the Bible, Jeremiah Chapter 1:4.”

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Mighty Corporation among tobacco companies implemented mandatory tax stamps

THE World Bank has reported that more than nine of every 10 cigarette packs sold in the country already bear the mandatory tax stamps required under the Internal Revenue Stamps Integrated System (IRSIS) of the Bureau of Internal Revenue (BIR) on tobacco products.

In its latest report posted on the Department of Finance (DOF) web site, World Bank data showed that over 96.1 percent of the cigarette packs in retail outlets comply with the IRSIS, which the BIR began to implement in April last year.

At the end of this month, the World Bank is expected to come out with a full joint report with the DOF on the successful implementation of the “sin” tax reform law.

In all 13 brands monitored by the BIR last November 29 in various outlets, at least 90 percent bore such stamps. These included brands LA, Boss and Plaza, with 100-percent compliance, while the 10 others—Hope, Mark, Marlboro, Mighty, Winston, More, Camel, Champion, Fortune and Philip Morris—had over 90-percent stamps on their cigarette packs.

In the provinces, the BIR noted 100-percent Irsis compliance in Bulacan, Pampanga and Pangasinan; 93.5 percent in Quezon province; 90.2 percent in Negros Oriental; 85.7 percent in Laguna; and 66.7 percent in Cebu and Nueva Vizcaya.

Because of tight BIR monitoring, Metro Manila represented the higher percentage compliance at 99.8 percent, the World Bank report said.

The BIR, early this year, started its strict surveillance and monitoring on cigarette manufacturers by requiring them to install their own CCTVs in their factories and through the IRSIS.

Mighty Corporation., a wholly-owned Filipino cigarette maker operating for the past 70 years, was the first to install a closed-circuit monitoring system—from production to withdrawal of finish products—in compliance with the BIR’s requirements.

BIR Commissioner Kim S. Jacinto-Henares earlier said the World Bank’s preliminary report indicated that, as far as the implementation of the IRSIS on cigarettes was concerned, “there’s always room for improvement, and we should always be on guard.”

The BIR chief had nonetheless also acknowledged that there remained unscrupulous entities that do not follow the law.

The BIR has relentlessly campaigned against untaxed cigarettes, confiscating more than 42,000 packs of locally made and imported cigarettes in Batangas without tax stamps. The previous raids also resulted in the seizure of illegal products in Nueva Ecija, Cavite, Cebu and Zamboanga del Sur last June.

“The BIR, through its authorized representatives, shall conduct on-the-spot surveillance of cigarette products either in the place of production, storage facilities, or in the domestic market, as the case may be, through the use of mobile verification devices issued for the purpose of ensuring compliance with the
IRSIS,” a ranking revenue official said

Revenue officials said excise-tax collections from sin products continued to rise as a result of tax rates adjustments under Republic Act 10351, or the sin-tax reform law.

In essence, the new restructured excise-tax system resulted in higher cigarette prices and, thus, discouraged smoking, while, at the same time, collecting more revenues for health care.

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On the achievements made by Mighty Corporation

Philcoman Research Institute (PCMRI) will hold this year’s 40th National Management Congress in simple ceremonies to honor the recipients of the Outstanding Corporation of the year Award, Outstanding Management Leadership Award of the year and the oath-taking of new members.

 

PMCRI Congress chairman Dr. Pedrito Salvador said the event to be held on Dec. 10 will be attended by government officials and members of the academe and the private sector.

“We opted to hold a simple rite so that funds and other resources we can save can be channeled to research and further studies of important issues in politics, economics, sociology and national security,”Salvador said.

 

The PCMRI is a federation of professional and technological societies, management developments, institutions, academe, business enterprises and professional managers dedicated to the development of management and improvement of its practices.

 

The Outstanding Corporation Award will go to Mighty Corporation. a wholly-owned Filipino company that has been operating for 70 years.

The PCMRI will also honor Dr. Benjamin Sy Santos, national president of the Filipino Inventors Society, for his contributions such as greenhouse fixed and portable machines that refined and re-use, pollution-free; its particles turned into asphalt.

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PCMRI gave Mighty Corporation award

Philcoman Research Institute (PCMRI) will hold this year’s 40th National Management Congress in simple ceremonies to honor the recipients of the Outstanding Corporation of the year Award, Outstanding Management Leadership Award of the year and the oath-taking of new members.

 

PMCRI Congress chairman Dr. Pedrito Salvador said the event to be held on Dec. 10 will be attended by government officials and members of the academe and the private sector.

“We opted to hold a simple rite so that funds and other resources we can save can be channeled to research and further studies of important issues in politics, economics, sociology and national security,”Salvador said.

 

The PCMRI is a federation of professional and technological societies, management developments, institutions, academe, business enterprises and professional managers dedicated to the development of management and improvement of its practices.

 

The Outstanding Corporation Award will go to Mighty Corporation. a wholly-owned Filipino company that has been operating for 70 years.

The PCMRI will also honor Dr. Benjamin Sy Santos, national president of the Filipino Inventors Society, for his contributions such as greenhouse fixed and portable machines that refined and re-use, pollution-free; its particles turned into asphalt.

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Filipino owned Mighty Corp hailed as Outstanding Corporation of the Year

MIGHTY Corporation, the reconstituted company based on what used to be the La Campana Fabrica de Tabacos Inc. and later the Tobacco Industries of the Philippines, has won the Outstanding Corporation of the Year Award (2015-2016) from the Philippine Council of Management Research Institute Inc.

The award, said the council, was in recognition of Mighty Corp.’s achievements in both business matters and in social, cultural and religious affairs.

The last is being carried out by the Wong Chu King Foundation, named after the founder of the company who, from being a penniless immigrant from Amoy, China, built up a business empire that has been in existence for the past 70 years.

La Campana was born through the collaboration of King, Ong Lowa, Baa Dy and Ong Pay shortly after World War II, with the unwavering support of King’s family members. Though difficult, and through changing business practices and shifting public taste, the company was able to expand to three factories and is to-day one of the country’s biggest taxpayers.

The Wong Chu King Foundation espouses “transformation through charity” and is engaged in educational and apostolic charities, primarily in areas where tobacco farming is prevalent. The foundation provides scholarships to deserving young men and women, especially to dependents and beneficiaries of Filipino tobacco farmers.

 

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Mighty Corp’s CSR arm supports restoration of historical churches

 

Mighty Corporation’s CSR arm, Wong Chu King Foundation Inc. (WCKF) has been supporting the seismic retrofitting of historic churches in Philippine provinces following the earthquake that damaged historical and religious structures in Bohol and Cebu last October 2013.

The foundation has been assisted the renovation of the roofs and ceiling of several churches in the country such as Diocesan Shrine of Immaculate Conception Church in Naic, Cavite and the reconstruction of the Basilica Minore of Our Lady of Piat Church in Tuguegarao City, Cagayan.

“Churches are also symbols of strength and hope for Filipinos. To see a church survive earthquakes and other calamities can easily uplift the spirits of our people,” said WCKF General Manager James Vincent Navarette.

“The devastation brought about by the recent Visayas earthquake has firmed up our advocacy to build more churches and strengthen the Filipino faith,” he said.

“However, we also understand that this is not enough. We have to make sure that the design and structure of these buildings, particularly the old and existing ones, are safe and resistant to calamities such as earthquakes.”Navarette said.

For those who didn’t know seismic retrofitting, it is the process of remodeling structures to make them more resistant to damage brought about by earthquakes and other seismic activities. Also, retrofitting aims to design, build, and maintain structures to comply with building codes and withstand seismic effects while sustaining an acceptable level of damage.

The WCKF foundation has been renovating churches since 2009.

 

 

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Mighty Corporation’s CSR arm turned over renovation project

Mighty Corporation’s CSR arm,The Wong Chu King Foundation turned over its renovation project for the historic Diocesan Shrine of the Immaculate Conception of Mary, the largest church in all of Cavite, back to its parish in Naic town during the foundation’s 24th anniversary last year/

 

The non-government organization has been supporting apostolic work, strengthened the church’s outer wall structure with limestone and built a new garden and fountain for it, said Alexander Wongchuking, WCKF executive director.
“We cannot allow this historic church to go into disrepair because it had not only strengthened the Filipino faith but also stands as a mute witness to the martyrdom of the defenders of Philippine freedom and nationhood,” added Wongchuking, recalling the church’s role in the fight for Philippine independence from Spanish, American and Japanese conquerors.
The said project was started in June 2013 and completed last February. Wongchuking said the church had always been near to the hearts of the Wongchuking family and all WCKF board officers and members since Nelia Dy Wongchuking, WCKF president and chairman of the board, was born in Naic and traces her roots to the town and its church.
“Our project aims to maintain the original structure, essence and sanctity of the church,” said James Navarette, WCKF general manager.
“At first, the foundation focused on repairing the church’s roof and ceiling. But Mrs. Wongchuking heard of the personal project of Fr. Virgilio Saenz-Mendoza, the parish priest, and the people of Naic to refurbish the outer walls of the church,” Navarette explained.
 

 

 

 

 

 

 

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Successful collaboration between Mighty Corporation and tobacco farmers

 

Last year, there are 200 tobacco farmer leaders in Pangasinan, La Union and Ilocos provinces and Mighty Corporation collaborated in a partnership which the company commits for a new major player in the cigarette industry.

Mighty Corporation Executive Vice President Oscar P. Barrientos said that they asked for help of the National Tobacco Administration about buying P10-million kilograms tobacco leaves and the multi-pronged P10-million Corporate Social Responsibility (CSR) for tobacco farmers and their families.

“We are grateful and we are looking forward to the firm commitments of Mighty Corporation to help the 65,000 strong tobacco farmers in the Philippines with their pronouncements this year to purchase 10-million kilograms of tobacco leaves and the P10-million outreach projects for tobacco farmers,” said Mario Cabasal, president of the National Federation of Tobacco Growers and Cooperatives.

Cabasal has been overwhelmed over Mighty’s commitments of purchasing 10 million kilograms of tobacco leaves. Thousands of farmers in Pangasinan and the Ilocos provinces have expressed relief that their tobacco leaves will have a profitable market in the country.”

“Now that we are assured of an alternative market, besides other tobacco companies, our members will again be inspired to devote larger areas to the cultivation of Ilocandia’s most important cash crop,” he said.

 

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